The Playbook

The DO WORK Philosophy

Culture · From the Just Hoop coaching staff

Ask anyone at the facility what we do here and you'll get the same two words back. DO WORK isn't a slogan we put on a wall — it's the idea every Just Hoop program is built on. Here's what it actually means.

Our DO WORK philosophy encourages players to confidently and consistently work hard towards their goals and aspiration on and off the court. We use a positive approach to encourage confidence, develop life skills, and promote team work. We understand the importance of patience, creativity, and fun to keep our players engaged & focused.

We believe in developing the entire player, so off court development is just as important as on court development. We use basketball as a tool to develop the entire child. Our goal is for players to have success in school, college, and in life. No matter which stage your child is in their journey, we will motivate and guide them to elevate their game while understanding and applying the DO WORK philosophy.

What do we do? Work.

#DoWorkCulture

The four things every player learns

Whichever program your player joins — the Training Academy, a club team, the D-League or a camp — the same four pillars run through all of it:

Learn the Game

Develop the fundamentals, knowledge, and habits needed to immediately take your game to the next level.

Learn the Mentality

Develop the DO WORK mentality of working hard to achieve your goals. Learn the mental toughness to outwork your competition on and off the court.

Learn Team Work

Join a culture of team esteem and collaboration. Learn to add value and be a part of a team that works together towards the same common goals.

Learn Leadership

Develop the mindset and interpersonal skills needed to become a leader others want to follow in practice, games, and life.

That's the whole playbook. The drills change by age and level, the programs change by season — the philosophy doesn't. If you want to see it in person, come by the Ultimate Training Facility, or read more about who we are and our mission.