The Playbook

Basketball and Fitness, together

Culture · From the Just Hoop coaching staff

Every Just Hoop program — the Academy, camps, leagues, AAU teams — trains the athlete as well as the basketball player. Here's why that's a deliberate choice, in our own words.

Just Hoop Inc. is an innovative elite basketball and fitness organization dedicated to taking players on any level and elevating their game. Our basketball programs are uniquely designed to push players to their maximum potential. We emphasize fitness and assure that each player will not only improve in every program but will also lead a healthier lifestyle.

We have both private and semi-private training for ages 5–17. We also host top Bay Area basketball camps, youth basketball leagues, and elite AAU basketball teams. Each program has an element of fitness, as we believe that physical and mental conditioning is the key to continued growth and success.

What that looks like in the gym

Conditioning shows up inside regular sessions, and it has its own home too: our HD Performance clinics train speed, jumping mechanics and injury-resistant strength with the HD Performance Lab. Find them on the Camps & Clinics page.

Want the bigger picture of who we are? Read the DO WORK philosophy, or see our mission.